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why encapsulate?

How do you currently advertise your company? Do you have a website? In recent years it has become increasingly important to have well presented, accessible internet site. As the internet gains popularity more and more customers are going online to find the products and services they need. 49% of households now have internet access*. If you're not out there, you're missing out on potential customers and worse, loosing them to companies that are online.

A Good Website:

 - Has a striking design that doesn't compromise its functionality.
 - Stands out against the competition – very important in crowded cyberspace.
 - Is fast - so your customers don't get frustrated and look elsewhere:
 - Optimised code and media reduce file sizes and increase speed.
 - Fast hosting increases the speed your page downloads at.
 - Is easy to navigate around and find the information customers are looking for.
 - Presents information concisely so it is easy to digest.
 - Is written to HTML standards so it can be viewed in all web browsers.
 - Is accessible to all users - don't exclude those with sight or hearing difficulties, everyone is a potential customer

The internet provides you with the perfect media to promote your company's services at relatively low cost. It's like having a brochure that you can update without having to pay for reprinting and distribution. But simply having a website on the internet is not enough. It is vital that your website is well designed, eye catching, accessible, fast and presents relevant information concisely. First impressions count. Potential customers skip past badly designed, drab websites and if the page takes forever to load then they'll move on before they even get to see what you have to say. A bad website can actually loose you customers.

At Encapsulate Online Designs we have the knowledge and experience to create an effective online presence for your company and make sure that it stands out against the competition. We will work together with you to understand your business needs and how the internet can best enhance your company. We will design a website that will help increase your business, not drive customers elsewhere. We can provide fast web hosting to ensure your site loads as fast as possible. And using web applications we can design online tools that give added functionality to your site and empower your customers.

*National Statistics Website (April 2004) www.statistics.gov.uk